Pair of Thieves
Holiday Travel Campaign
The goal: increase brand awareness among holiday travelers in Seattle, Philadelphia, and Tampa. As the lead copywriter for this project, I created a series of messages for TSA security bins, posters, and animated digital ads.
Results: 25M impressions.
Animated ad for Philly International.
Baggage claim ad for Tampa International. Legally, I cannot endorse Dinosaur World.
CD: Sam Gutierrez, Tomi Lahdesmaki
Senior Designer: Kyle Vsectecka
Senior Project Manager: Austen Montero
Marketing: Elina Heng Finch, Johanna Petropoulos